“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ”
-Jef I. Richards

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ”
-Jef I. Richards

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ”
-Jef I. Richards

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’ ”
-Jef I. Richards

Who we are

Arms Communications is a full service advertising agency, based in Delhi , India , servicing leading Indian & MNC brands. With a staff drawn from leading MNC agencies, it offers Strategy and Creative services across all above the line media. Through its subsidiaries it also addresses marketing needs with Below the line, Digital and PR solutions. Globally, the agency is aligned with ICOM the world’s largest independent agencies network with presence in 90 countries across all continents of the world. » read more

Our Achievements

When we work for a client we just don’t try to satisfy its primary communications needs instead, we go beyond it in to product development, pricing, research, marketing strategy etc. Which is why, Arms Communications since the last 3 decades has managed to churn out some ground breaking work for its clients. » read more


if it doesn't sell, it isn's creative

Reet Ahluwalia Managing Director

An advertising veteran in the country with over 35 years exposure in shaping the advertising industry in India. Credited with launch of major brands in India An advertising veteran in the country with over 35 years exposure in shaping the advertising industry in India.

Recent Work

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TV Commercials

Our Partners

  • Alliance
  • The Mint
  • Digital Impressions

Contact Us

Gurgaon Office Arms Communications Pvt. Ltd.
201, 2nd Floor, K-1 Tower, Plot No. 412
Sec-14, MG Road, Gurgaon – 122001, Haryana (INDIA)

Get in touch +91 124 4220917, 4220918
agency@armscommunications.com