The Brand - Arms Communications

Arms Communications is a full service advertising agency, based in Delhi , India , servicing leading Indian & MNC brands. With a staff drawn from leading agencies, the agency offers Strategy and Creative services across all above the line media. Through its subsidiaries it also addresses marketing needs with Below the line, Digital and PR solutions. Globally, the agency is aligned with the IN network with presence in 90 countries across all continents of the world.

Founded in 1985, Arms Communications’ profile is rather unique amongst most of the independent agencies in this continent. First, its CEO, Reet Ahluwalia, has a great international experience in communications, thanks to past experiences in Multinationals and in Pan-Asia Independent Networks. Second, it works mostly for brands, which is not usually the case of other Indian agencies mainly working for Government campaigns. Third, it is a real integrated communications agency involving new media and healthcare for instance. Thanks to the Indialink network, Arms Communications is connected with agencies in 10 other Indian cities, which is necessary in this country where there are 19 local different languages besides English and Hindi.

In short, as Reet Ahluwalia states, “Our highlight is fast response time 24 x 7, servicing focus, effective creative and media buying supported with sound planning skills topped with top management involvement. We adopt a 360 degree approach to our clients’ problems.”

Our USP

When we work for a client we just don’t try to meet their expectations, instead we try to go beyond it. Which is why, Arms Communications since the last 2 decades has managed to churn out some ground breaking work for its clients.

  • Helped Relaxo become a major player in the domestic footwear market with Hawaii, Flite & Sparx
  • A 25 year relationship that enabled HCL retain its No. 1 IT company status in the country
  • Has re-established Aristocrat as one of India’s leading whisky brands
  • Has made Eros a high quality brand in a crowded real estate market
  • Recently launched Pioneer audio systems in India. The client was overwhelmed with the response that they received for its audio systems


   
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